Resume

{"text":"\nJaxon Merrill\nVP Digital Product, Transformation Specialist, Advisor\nTopanga, Ca 90290 | +1.310.570.7530 | jaxon.merrill@gmail.com | http://linkedin.com/in/jaxonm\nSUMMARY\nAnalytical and innovative Product Development Executive responsible for revolutionizing customer experiences, company revenue,\nand market awareness through strategic innovation, and alignment of people, process, and technologies. Proven track record of\nsuccessfully managing cross-functional teams, budgets, processes, and partnerships for diverse industries and companies including\nDisney, FOX Broadcasting, and Warner Music. Most recently led the Product, UX and UXR teams through a deep digital transformation\nand re-platforming effort for Beautycounter, and am currently advising for multiple startups, and consulting for Sony Pictures\nEntertainment.\n\u2022 Highly skilled at directing cross-functional teams through the full product and software development lifecycles.\n\u2022 Long track record of successfully managing tech and product budgets, fully accountable for P and L, estimating and cost controls.\n\u2022 Highly skilled in piloting product roadmaps, portfolio management, enterprise planning, and organizational streamlining.\n\u2022 Proven success building, managing, and growing Product, Design (UI, UX, UXR), QA, and Project Management teams.\n\u2022 Proficient in collaborating with and managing business partners, investors, consultants, contractors, and multiple departments in\nplanning and executing complex and highly technical programs.\n\u2022 Experienced in regulatory compliance: Privacy Protection (GDPR, CCPA, HIPAA, COPPA), ADA (WCAG), and Security (PCI, DSS).\n\u2022 Passionate about building value and enhancing customer experience through continuous improvement and evolution of\nproducts, all while building an outstanding team culture.\nCURRENT PROJECTS\nConsultation and Advisory\nProduct and Strategy Consultant, Sony Pictures Entertainment - Culver City, Ca., Apr 2024 - Present\nSr. Strategic Advisor, Product and Operations, FeedMe (Flavorhawk) - Los Angeles, Ca., Feb 2024 - Present\nSr.

Recruited to help modernize processes, technical systems and\ncustomer experience while improving revenue and reducing cost.\n\u2022 Managed Digital Product, UX and UXR design teams and oversaw all product management areas including eCommerce, Direct\nSales, Customer Support, and mobile apps - responsible for over $350M in transactions annually.\n\u2022 Increased eCommerce conversion by 35% through iterative product development and user testing.\n\u2022 Implemented fraud detection and mitigation, significantly reducing loss across all channels ($5M total annual savings).\n\u2022 Led a multi-million-dollar digital transformation project, replacing home-built eCommerce platform with a SaaS solution,\nincreasing company productivity ($10M annual savings in promotion and merchandising management, system maintenance and\nhard costs), and increasing revenue ($1M ARR for subscriptions).\n\u2022 Helped lead the restructuring of the Tech and Product teams (50% RIF), and revamped processes to streamline operations and\nincrease productivity while reducing overall cost by 45%.\nVice President of Digital Product, Freestar\nPhoenix, Az, Sep 2019 - Feb 2021\nFreestar provides cutting-edge monetization solutions for websites. Listed as the fastest growing company on the Inc. 5000 in 2019,\nnumber 36 in 2020, and number 807 in 2021 with a three-year growth rate of 601%.\n\u2022 Improved processes and streamlined development and prioritization while increasing output (by over 2.5x) and overall quality\n(reduction of defects by 15%) while reducing overhead (20%).\n\u2022 Developed corporate and product strategy around complex issues including identity tracking in a post cookie world, and CCPA,\nGDPR compliance in Ad-Tech, increasing revenue through new ad products by 150% while reducing compliance risk.\n\u2022 Built and managed a team of product managers from scratch, as well as an in-house QA team.

Strategic Advisor, Product Market Fit, CreateBase.AI (The Cur8 Group) - San Diego, Ca., Oct 2023 - Present\nWORK EXPERIENCE\nVice President of Digital Product and Design, Beautycounter\nSanta Monica, Ca., Mar 2021 - Feb 2024\nBeautycounter develops personal care products, and cosmetics that are carefully formulated, excluding more than 2600 harmful\ningredients linked to cancer, reproductive toxicity, and other hazards.

Mentored junior staff members.\nJaxon Merrill\n+1.310.570.7530\nPage 1\nWORK EXPERIENCE \u2013 cont.\nExecutive Director of Digital Product and Design, Beachbody On Demand\nWestlake Village. Ca, Aug 2014 - Jan 2017\nBeachbody On Demand is an online fitness streaming service that allows users access to hundreds of world-famous Beachbody\nworkouts (including P90X, 21 Day Fix, and Insanity) that have helped millions of customers transform their lives. The BOD initiative\nwas a Digital Transformation project with the main purpose of reducing the company's dependence on waning physical DVD sales.\n\u2022 Recruited by the CDO for my experience in streaming media and online community building to lead this digital transformation.\n\u2022 Built and managed Digital Product Management and Design UI, UX, UXR teams.\n\u2022 Successful development, launch, and management of BOD streaming service across 8 platforms.\n\u2022 Successfully built and grew digital ecosystems to $250M ARR with 2.5M paying subscribers with average of 27-month retention.\n\u2022 Increased eCommerce conversion by 40% across all Beachbody properties.\n\u2022 Exceeded engagement targets every quarter, ultimately surpassing 20M video streams and 1M posts per month.\n\u2022 Created a culture of transparency and empowerment through open communication with staff members at all levels across\nthe organization.\n\u2022 Provided executive leadership in setting long-term goals and objectives and developing and refining processes.\n\u2022 Negotiated and secured partnerships with external organizations to advance the mission of the organization.\nDirector of Digital Product Development, FOX Broadcasting\nLos Angeles, Ca., Sept 2009 - June 2014\nThe Fox Broadcasting Company is an American commercial broadcast television network.

As part of FBC, the Digital team was\nresponsible for creating online presences and touch points for all FBC properties.\n\u2022 Responsible for budget management, P and L, and Vendor Management across all projects.\n\u2022 Product lead for the Glee second screen shopping experience.\n\u2022 Product lead for The Simpsons digital experience (TheSimpsons.com, Career Day and Treehouse of Terror).\n\u2022 Product lead for the American Idol, X Factor, and So You Think You Can Dance second screen and voting applications for 5\nseasons, ultimately creating a platform which was leveraged across FOX properties.\n\u2022 Product lead for full FOX.com redesign.\n\u2022 Webby Awards for Simpsons Career Day, Official Fringe Website.\nADDITIONAL WORK EXPERIENCE\nCo-Founder and Digital Product Development Consultant, The Product Team - Topanga, Ca., 2016 - Present\nProduct Development Consultant, mEgo - Los Angeles, Ca., 2008 - 2009\nDigital Product Development Consultant, Walt Disney Parks and Resorts Online - Burbank, Ca., 2007 - 2008\nDirector of Music, Amp\u2019d Mobile - Los Angeles, Ca., 2005 - 2007\nMultimedia Producer, Warner Music Group - Burbank, Ca., 2000 - 2002\nTechnical Producer of Live Events, Walt Disney Internet Group - North Hollywood, Ca., 1998 \u2013 2000\nTechnical Producer, Code Line Communications \u2013 Woodland Hills, Ca., 1995 - 1998\nSKILLS\n\u2022 Product and Executive Leadership \u2022 Digital Transformation \u2022 Business Strategy, Strategic Planning\n\u2022 Product Development and Management \u2022 Innovation \u2022 Budget Oversight\n\u2022 Team Building and Engagement \u2022 Gen AI, ML\n\u2022 Portfolio Management\n\u2022 Coaching and Mentoring \u2022 Analytics and Insights \u2022 Risk and Mitigation Analysis\n\u2022 OKR, KPI Facilitation and Development \u2022 Research \u2022 Consulting and Advisement\n\u2022 Process Optimization and Management \u2022 Product Market Fit \u2022 Strategic Partnerships\n\u2022 Agile and Lean Methodology \u2022 Competitive Analysis \u2022 Regulatory Compliance\nCERTIFICATES\nCertified Scrum Product Owner\nVOLUNTEER\nMentor, Techstars, Los Angeles\nJaxon Merrill\n+1.310.570.7530\nPage 2"}